Establishing the voice of a growing retailer
Fishers Finery is an online clothing retailer that sells silk pillowcases as well as other sleepwear and athleisure clothing. When working with the brand I helped refine their current brand positioning and graphics standards. During my time I created and proposed a new direction for the business that was outgrowing its initial look.
*Please note that this concept does not reflect the current branding of Fishers Finery