Embossed Logo

Establishing the voice of a growing retailer
Fishers Finery is an online clothing retailer that sells silk pillowcases as well as other sleepwear and athleisure clothing. When working with the brand I helped refine their current brand positioning and graphics standards. During my time I created and proposed a new direction for the business that was outgrowing its initial look. 
*Please note that this concept does not reflect the current branding of Fishers Finery

Initial Sketching

Logo Construction

Logo with Mission Statement


Hang Tag

Business Card